Aditya's resume.

• Own a ₹15L+/month Meta Ads budget for real-estate campaigns across 10+ cities — scaled to 8,842 leads in Apr 2026 vs 5,159 in Apr 2025 (+71% YoY, +3,683 additional leads) on ₹27,000 less spend.
• Cut CPL by ~44% (₹111 → ₹61) via A/B-tested creatives, audience segmentation, retargeting, and lead-form optimization — Reach +46% and Impressions +38% YoY without CPL drift.
• Layered the funnel beyond lead forms with WhatsApp Messaging Ads, Click-to-Call Ads, and direct-response campaigns; integrated Google Ads as a multi-channel support layer.
• Built influencer/UGC Reels into the ad rotation with hook-based storytelling and audience-psychology framing to lift CTR; tested formats to identify and scale winners.
• Implemented branch-wise tracking numbers for clean per-location attribution, and used smart, gradual budget scaling to preserve ad-set stability instead of random scaling.
• Replaced legacy Salesforce with a custom Google Sheets CRM integrated with telecalling and sales workflows — eliminating license costs while improving follow-up speed.
• Rebuilt website performance across 5 brand properties, lifting page-speed and SEO health by 30–50% via Core Web Vitals fixes, schema markup, and Google Business Profile tuning.
• Architected and deployed AI chatbots on customer-facing channels, improving first-response efficiency by ~70%.
• Launched WhatsApp Business API automations — auto-responses, broadcast campaigns, and follow-up sequences — cutting repetitive communication work by ~40%.
• Direct IT, digital, and brand-ops owner for 5 entities: Vastu Vihar Biotech, Technoculture Research, ExRNA, Sambodhi Retreat, SentientX.
• Operate Exotel CRM for call-tracking and attribution; manage SaaS procurement (ChatGPT, Claude, Exotel, Acefone) for cost efficiency.

• Designed and developed a centralized field operations mobile application to streamline workforce tracking across multiple real estate construction units.
• Built a daily manpower tracking system enabling site engineers to log workforce data unit-wise, improving visibility into labor allocation and project progress.
• Implemented real-time reporting dashboards to monitor manpower vs construction targets, helping management ensure timely project delivery.
• Developed a Customer Visit Management module for marketing teams to capture, track, and analyze site visits and lead interactions.
• Integrated an HR attendance module to manage employee presence, improving operational accountability across sites.
• Automated data flow from field engineers to central management, reducing manual reporting efforts and improving data accuracy.
• Architected a scalable backend and structured database for handling multi-unit township operations efficiently.
• Outcome: +60% sales uplift, +50% monthly unit deliveries, and hand-over cycles compressed to 18–24 months once tracking went live.

CGPA: 7.10 / 10

MongoDB, Express, React, Node — REST APIs, authentication, deployment. Applied across live client sites (Exrna, Exrnarare, Sambodhi Retreat).