01Growth
Performance marketing that pays.
Meta & Google Ads, retargeting, A/B-tested creative across five brands — tuned weekly for CPL, not reach.
Typical outcome
40–60% more qualified leads
Available for new opportunities
Hi,I'mAditya!
Growth Marketing & MarTech Specialist.
If you're looking for a marketer-developer to turn ideas into leads.
5-brand portfolio8,842 leads / month+71% YoY~44% lower CPL
About / 2026
Marketer who codes.
Engineer who sells.
Performance marketing, SEO, and automation across a five-brand portfolio — and the edge-first apps, CRMs, and chatbots the business actually runs on. One operator, both sides of the stack.
The long version
Irun digital marketing, MarTech, and product for a five-brand portfolio — Vastu Vihar Biotech, Technoculture Research, ExRNA, Sambodhi Retreat, SentientX. Meta & Google Ads on one monitor, VS Code on the other.
The shape of the job: own paid media, rebuild site performance, ship the products the business actually runs on, and quietly cut licence costs that don't earn their keep.
Latest chapter — VV Field, an edge-first field-ops app on Cloudflare (Hono + D1, Capacitor on Android) that moved the numbers that matter: +60% sales, +50% monthly unit deliveries, and hand-over cycles compressed to 18–24 months. Marketing and engineering — one head.
Ship the campaign. Ship the code behind it. Same hands — and the pipeline follows.
A
Aditya
Growth Marketing & MarTech Specialist
Currently
Open to growth, MarTech & product roles.
Full-timeContractRemote / Hybrid
Based in
Jharkhand, India
IST · Works across India, GCC, SEA time zones.
Portfolio
5.
Brands under one operator — marketing, ops, IT, engineering, and shipped products.
02Engineering
Full-stack & edge, shipped.
React + TypeScript on the edge (Hono on Cloudflare Pages Functions + D1), Capacitor for Android, plus classic MERN / .NET when the brief calls for it. Products, CRMs, chatbots, conversion-first sites.
Typical outcome
+60% sales via VV Field app
03SEO
Technical, local, measurable.
Core Web Vitals, schema, GA4, Google Business Profile. Pages that rank and load before anyone bounces.
Typical outcome
30–50% SEO & speed gains
04Automation
Workflows that free the team.
WhatsApp Business API sequences, custom Google Sheets CRM (replaced Salesforce), Exotel call-tracking.
Typical outcome
~40% less repetitive work
Aditya.
Performance Ads · SEO · Full-Stack & Edge
Impact
Numbers that actually moved.
Pulled from live campaigns and ops work across a 5-brand portfolio.
+60%
Sales uplift after VV Field rollout
+50%
Monthly unit deliveries once live tracking went in
18–24 mo
Unit hand-over cycle, enabled by VV Field visibility
8,842
Leads in a single month (Apr 2026) — real-estate Meta Ads
+71%
YoY lead growth on a smaller monthly budget
~44%
CPL drop ₹111 → ₹61 across 10+ cities
+46% / +38%
Reach / Impressions lift YoY
2.5+
ROAS scaled on D2C e-commerce
~70%
Faster first-response via AI chatbots
~40%
Manual workload cut through automation
30–50%
Site performance & SEO health gains
Experience
Where I'm shipping right now.
Direct ownership of marketing, digital, and IT for a 5-brand group — end to end.
Digital Marketing & IT Executive
Technoculture Building Centre Pvt. Ltd. (Vastu Vihar) · Patna, India
- Own a ₹15L+/month Meta Ads budget for real-estate campaigns across 10+ cities — scaled to 8,842 leads in Apr 2026 vs 5,159 in Apr 2025 (+71% YoY, +3,683 additional leads) on ₹27,000 less spend.
- Cut CPL by ~44% (₹111 → ₹61) via A/B-tested creatives, audience segmentation, retargeting, and lead-form optimization — Reach +46% and Impressions +38% YoY without CPL drift.
- Layered the funnel beyond lead forms with WhatsApp Messaging Ads, Click-to-Call Ads, and direct-response campaigns; integrated Google Ads as a multi-channel support layer.
- Built influencer/UGC Reels into the ad rotation with hook-based storytelling and audience-psychology framing to lift CTR; tested formats to identify and scale winners.
- Implemented branch-wise tracking numbers for clean per-location attribution, and used smart, gradual budget scaling to preserve ad-set stability instead of random scaling.
- Replaced legacy Salesforce with a custom Google Sheets CRM integrated with telecalling and sales workflows — eliminating license costs while improving follow-up speed.
- Rebuilt website performance across 5 brand properties, lifting page-speed and SEO health by 30–50% via Core Web Vitals fixes, schema markup, and Google Business Profile tuning.
- Architected and deployed AI chatbots on customer-facing channels, improving first-response efficiency by ~70%.
- Launched WhatsApp Business API automations — auto-responses, broadcast campaigns, and follow-up sequences — cutting repetitive communication work by ~40%.
- Direct IT, digital, and brand-ops owner for 5 entities: Vastu Vihar Biotech, Technoculture Research, ExRNA, Sambodhi Retreat, SentientX.
- Operate Exotel CRM for call-tracking and attribution; manage SaaS procurement (ChatGPT, Claude, Exotel, Acefone) for cost efficiency.
Meta AdsWhatsApp AdsClick-to-Call AdsGoogle AdsGA4WhatsApp Business APIExotelGoogle Sheets CRMInfluencer / UGCAI Chatbots
VV Field — Construction Workforce & Operations Management App
Technoculture Building Centre Pvt. Ltd. (Vastu Vihar) · Patna, India
- Designed and developed a centralized field operations mobile application to streamline workforce tracking across multiple real estate construction units.
- Built a daily manpower tracking system enabling site engineers to log workforce data unit-wise, improving visibility into labor allocation and project progress.
- Implemented real-time reporting dashboards to monitor manpower vs construction targets, helping management ensure timely project delivery.
- Developed a Customer Visit Management module for marketing teams to capture, track, and analyze site visits and lead interactions.
- Integrated an HR attendance module to manage employee presence, improving operational accountability across sites.
- Automated data flow from field engineers to central management, reducing manual reporting efforts and improving data accuracy.
- Architected a scalable backend and structured database for handling multi-unit township operations efficiently.
- Outcome: +60% sales uplift, +50% monthly unit deliveries, and hand-over cycles compressed to 18–24 months once tracking went live.
React 18ViteTypeScriptHonoCloudflare Pages FunctionsCloudflare D1Frappe REST APICapacitor (Android)Serverless / Edge
Campaigns
Case studies that ship results.
Meta and Google Ads campaigns, SEO rebuilds, and automations — with the numbers attached.
Vastu Vihar — Real-Estate Meta Lead Generation
Apr 2025 – PresentFacebook · Instagram · WhatsApp · Click-to-Call · 10+ cities · Scale qualified consultation leads YoY while cutting CPL and total spend
- Scaled to 8,842 leads in Apr 2026 vs 5,159 in Apr 2025 (+71% YoY, +3,683 additional leads) on ₹27,000 less monthly spend.
- Cut CPL ₹111 → ₹61 (~44%) via A/B-tested creatives, audience segmentation, retargeting, and lead-form optimization — Reach +46%, Impressions +38% YoY.
- Layered the funnel beyond lead forms — WhatsApp Messaging Ads, Click-to-Call Ads, and direct-response campaigns; expanded with Google Ads as a multi-channel support layer.
- Built influencer/UGC Reels into ad rotation with hook-based storytelling and audience-psychology framing; ran format tests to identify and scale winners.
- Implemented branch-wise tracking numbers for clean per-location attribution and used smart, gradual budget scaling to keep ad sets stable instead of random scaling.
- Killed budget waste by concentrating spend on high-performing campaigns and using organic content insights to inform paid creative.
8,842
Leads (Apr '26)
+71%
YoY growth
₹61 (↓44%)
CPL
+46% YoY
Reach
+38% YoY
Impressions
↓ ₹27K
Spend
Meta Ads ManagerLead FormsWhatsApp AdsClick-to-Call AdsGoogle AdsAudience SegmentsRetargetingA/B TestingInfluencer / UGC ReelsBranch-wise Call Tracking
VV Field — Construction Workforce & Operations App
Apr 2025 – PresentAndroid (Capacitor) · Cloudflare Edge · Centralize field ops, manpower, and site visits across multi-unit townships
- Shipped a field-ops mobile app so site engineers log daily manpower unit-wise, replacing scattered WhatsApp/paper reporting.
- Built real-time dashboards comparing manpower vs construction targets, giving management a single pane of glass across sites.
- Added a Customer Visit Management module for the marketing team to capture, track, and analyze site visits and lead interactions.
- Integrated an HR attendance module and automated the data flow from field to HQ — cutting manual reporting and improving data accuracy.
- Architected a serverless, edge-first stack (Hono on Cloudflare Pages Functions + D1) with Frappe ERP as the system of record — live at vv-field-app.pages.dev.
+60%
Sales uplift
+50%
Monthly deliveries
18–24 mo
Hand-over cycle
React 18ViteTypeScriptHonoCloudflare Pages FunctionsCloudflare D1Frappe APICapacitor
D2C E-commerce — Ayurvedic Body Pain Relief Oil
Jan 2025 – Feb 2025Meta Ads Manager · Increase online sales with ROAS 2+
- Built full-funnel Meta Ads structure: Cold, Warm, and Retargeting.
- Set up and optimized conversion tracking via Meta Pixel.
- Tested UGC and problem–solution creatives; scaled winning ad sets gradually to preserve ROAS.
2.5+
ROAS
↓ ~35%
CPA
~1.9%
CTR
Meta AdsMeta PixelUGCA/B Testing
D2C Lifestyle — Semi-Permanent Tattoos (Inkhub-style)
Mar 2025 – Apr 2025Meta Ads Manager · Convert cold traffic for a high-consideration product
- Designed conversion-focused Meta Ads funnel.
- Ran Reels and UGC creatives showing application and final look.
- Executed retargeting for website visitors and Instagram engagers.
- Managed budgets and creative refresh cycles.
~1.7%
CTR
Stable at scale
CPA
↑ via retargeting
Conversion
Meta AdsReels UGCRetargetingBudget Scaling
WhatsApp Marketing Automation
Apr 2025 – PresentWhatsApp Business API · Automate customer communication and follow-ups
- Auto-responses and broadcast messaging workflows.
- Lead follow-up sequences integrated with CRM.
↓ ~40%
Manual work
Near-instant
Response time
WhatsApp Business APICRM IntegrationWorkflow Automation
Website SEO & Conversion Optimization
Apr 2025 – PresentMulti-site (5 brands) · Improve SEO, speed, and conversion flow
- On-page SEO: meta tags, headings, internal linking.
- Broken-link fixes, Core Web Vitals, and speed optimization.
- Analytics and attribution via GA4 and Search Console.
↑ 30–50%
Site health
↑ measurable
Page speed
GA4Search ConsolePageSpeed InsightsSchema
Websites
Sites I've built.
Corporate, wellness, and research websites with responsive design and SEO-ready structure.
aakararchitect.com
Aakar Architect Planner
Architecturevv-field-app.pages.dev
VV Field App
Web Appexrna.com
Exrna
Corporateexrnarare.com
Exrna Rare
Corporatesambodhiretreat.org
Sambodhi Retreat
Wellnessmydigitalera.org
My Digital Era
Agencyvastuvihar.com
Vastu Vihar
Real Estateexrnaagro.com
Exrna Agro
Corporateriya.mydigitalera.org
Riya
Portfoliosamanta.com
Samanta
Businessyudydeal.com
Yudy Deal
E-commerceyudydeal.in
Yudy Deal IN
E-commerceWhat you get
the power package
Marketing, engineering, and ops under one roof. Six capabilities delivered by a single operator — no handoffs, no translator tax.
06
capabilities
01
operator
- 01
Performance Marketing
Full-funnel Meta & Google Ads — cold / warm / retargeting, lead forms, and creative A/B testing that moves ROAS and CPL.
Meta AdsGoogle AdsMeta PixelGA4ROAS 2.5+ - 02
SEO & Technical
On-page and technical SEO — schema markup, Core Web Vitals, local SEO, page-speed, and crawl fixes across multi-brand sites.
Search ConsolePageSpeedSchemaGMB+30–50% site health - 03
Marketing Automation
WhatsApp Business API, broadcast and drip workflows, lead-nurturing sequences, and CRM hand-offs that cut manual work.
WhatsApp APIExotelCRM Integrations−40% manual work - 04
Full-Stack & Edge Development
Production React + TypeScript apps on the edge (Hono on Cloudflare Pages Functions + D1), Capacitor Android builds, REST APIs, ERP integrations, and classic MERN / .NET when the job calls for it.
ReactTypeScriptHonoCloudflare D1CapacitorSites + mobile app shipped - 05
AI & Chatbots
Custom AI chatbots on customer channels, prompt engineering, and GenAI-assisted ops and content workflows.
ChatGPTClaudeCursor~70% faster responses - 06
MarTech & Ops
Custom Google Sheets CRM, SaaS procurement, subscription/billing ops, and cloud-backup management across 5 brands.
Sheets CRMExotelDriveOneDriveSalesforce replaced
Need a capability that isn't listed? The stack is modular — let's scope it.
Start a projectSkills
The full tech stack.
Tools across paid media, automation, SEO, and full-stack development.
Paid Media & Analytics
Meta Ads ManagerGoogle AdsMeta PixelGoogle Analytics (GA4)Search ConsolePageSpeed InsightsGoogle Business Profile
Marketing Automation
WhatsApp Business APIExotelAcefoneBroadcast & Drip WorkflowsCRM Integration
SEO
On-page SEOTechnical SEOSchema MarkupLocal SEOCore Web VitalsLink Audits
Frontend
HTML5CSS3JavaScriptTypeScriptReact.jsNext.jsViteResponsive Design
Backend & Databases
Node.jsExpress.jsHonoPHP.NETMongoDBSQLFirebaseREST APIs
Edge, Mobile & Integrations
Cloudflare Pages FunctionsCloudflare D1Capacitor (Android)Frappe ERP APIServerless / Edge-first
AI & Tooling
ChatGPTClaudeCursor (GenAI)Prompt EngineeringGitGitHub
Education & Certifications
Learning as a full-time habit.
Formal study plus hands-on, project-based technical training.
degree
Bachelor of Science (Hons.)
Radha Govind University
2021 – 2024
CGPA: 7.10 / 10
certification
Full-Stack MERN Web Development
Apna College (Virtual)
Sep 2024 – Mar 2025
MongoDB, Express, React, Node — REST APIs, authentication, deployment. Applied across live client sites (Exrna, Exrnarare, Sambodhi Retreat).
school
Senior Secondary (Class XII), Science
SL Arya College — JAC Board
2021
Take Your Business Online
Everything you need to go online.
From your website and social media pages to Google visibility, analytics and lead management—we set up everything your business needs to start attracting customers online.
What's included — one complete setup
13 services
Website & landing pages
- High-converting landing page
- Professional business website
Social media presence
- Instagram business page setup
- Facebook business page setup
- LinkedIn company page setup
Get found on Google & AI
- Search Engine Optimization — SEO
- GEO & AI-search optimization
- Google Business Profile setup
Analytics & leads
- Meta Pixel integration
- Google Analytics 4 integration
- Lead management CRM
Hosting & ownership
- Hosting & technical setup
- Complete website ownership
FAQ
Questions people (and AI) ask.
Straight answers about who I am, what I do, and the results I've delivered.
Who is Aditya Kumar Prasad?
Aditya Kumar Prasad is a Growth Marketing & MarTech Specialist based in India who runs end-to-end performance marketing, SEO, and marketing automation for a 5-brand portfolio, and also ships the full-stack and edge web apps the business runs on. He currently works as Digital Marketing & IT Executive at Technoculture Building Centre Pvt. Ltd. (Vastu Vihar) and operates under the My Digital Era agency.
What services does Aditya offer?
Aditya offers six core services: (1) Performance marketing on Meta Ads and Google Ads, (2) SEO and technical optimization including schema markup and Core Web Vitals, (3) marketing automation via the WhatsApp Business API and CRM workflows, (4) full-stack and edge web development with React, TypeScript, and Cloudflare (Hono/D1), (5) AI chatbots and GenAI-assisted ops, and (6) MarTech and analytics operations across multiple brands.
What marketing results has Aditya delivered?
For Vastu Vihar's real-estate Meta Ads, Aditya scaled to 8,842 leads in a single month (April 2026) versus 5,159 the year before — a 71% year-over-year increase on ₹27,000 less monthly spend. He cut cost-per-lead about 44% (from ₹111 to ₹61) across 10+ cities while lifting Reach +46% and Impressions +38% YoY. On D2C e-commerce he scaled ROAS to 2.5+.
What is VV Field?
VV Field is a construction workforce and field-operations app Aditya designed and built for Vastu Vihar's multi-unit townships. It runs on an edge-first stack — React and TypeScript with Hono on Cloudflare Pages Functions and D1, packaged for Android with Capacitor. After rollout it drove a +60% sales uplift, +50% monthly unit deliveries, and compressed hand-over cycles to 18–24 months.
What is Aditya's tech stack?
Aditya works across marketing and engineering. On the marketing side: Meta Ads Manager, Google Ads, Meta Pixel, GA4, Search Console, and the WhatsApp Business API. On the engineering side: React, Next.js, TypeScript, Node.js, Hono, Cloudflare Pages Functions and D1, Capacitor for Android, and MongoDB/SQL, with AI tooling like ChatGPT and Claude.
How can I hire or contact Aditya?
Aditya is open to freelance and full-time work, remote or in Patna. He can be reached by email at rj.aditya2014@gmail.com, on WhatsApp at +91 78569 80700, or via LinkedIn at linkedin.com/in/rj-aditya. He also offers a complete 'take your business online' package through My Digital Era.
Let's build something
Get in touch.
Hiring for a growth role, scoping a campaign, or want a site that pulls its weight? Pick whichever channel suits you — or send the brief below.